Taylor Swift - 1898
My next artist that I have decided to research is taylor Swift, her latest album released is 1989 and it was released on the October 27th 2014. It has 13 songs and the singles are "Shake it Off", 2nd single - "Blank Space", 3rd single - "Style" and 4th single - "Bad Blood".
This is the first single cover, "Shake it Off" it fits in the polaroid theme with all the other single cover. The lyric of the song is also written below the photograph by taylor herself. Her signature red lip stick is always on show.
This is the 2nd single cover and again, you can see the bright red lipstick on show. Also this is another polaroid print ad agin has some of the lyrics from the song below the photograph written by Taylor.
This is the 2rd single cover, again it has used the same theme of polaroid prints and also the album cover. The reason to use the same theme is so the fans and audiences, when they see this another single cover, they will know it's for the album "1989". Also what Taylor is wearing are quite the same, a different coloured sequin bomber jacket.
This is the 3rd single cover for "Style". Like the 2 single covers above, they have some similarities with the filter of the polaroid prints and Taylor writing the lyrics of the song on the white border, although there is a change of clothing and this photograph shots Taylors body also, which is different to the 2 above.
This is the 4th single cover for "Bad Blood" which has a completely different theme to the polaroid prints, it has a black and white effect and the title of the song is written in bold block red colour font, also it features a quote, however not sang in the song, this is there to express what kind of song "Bad Blood" is. However the red lipstick is still in use and the use of black and white filter has made a shadow and plumped her lips. I noticed that between all of the single covers are that there is only Taylor in the photographs, whether it features another artist or not. This song "Bad Blood" is actually a special single as in the MV there are many of Taylor's celebrity friends such as Gigi Hadid, Selena Gomez, Zendaya and Ellie Golding. The celebrities who features in the MV also has a profile-like "covers" of their own to "Bad Blood". They all have a role of a character in the MV and on each cover it says who is which character.
Here are some example of those:
They all have the same black and filter, and the title of the song "Bad Blood" are in the same block font and red, and in smaller font in white it says who is which character. The profile are all related to each other and Taylors original single cover so the fans know that in the MV "Bad Blood" there are all of these characters in it.
The "Bad Blood" MV was advertised through social media such as Twitter, Facebook and Instagram:
With Taylor's 63.5M (twitter), 72M (Facebook), and 46,7M (Instagram) world wide followers she can advertise her new single's MV to the world with no extra cost.
Taylor Swift - RED
This is another Taylor Swift's album which came out before "1989".
I noticed that the "Red" album cover and the "1989" album cover is very similar as if you look closely, the 2 covers try and hides upper half of Taylor's face, which concentrates on Taylor's signature red lipstick, and very simply photographed. This album "Red" contains 16 songs you can listen to including 4 singles.
The first single, "We are never ever getting back together" was released on 23rd of August. The album cover has a similar warm-toned filter as the polaroid prints for "1989". The signature red-lipstick is always on show and the colour that is frequently used are cream-white, red and black, which makes it stand out form the nature green background.
This is the 2nd single cover, again, her eyes are barely notice-able as the shadow of her fringe is covering up her eyes. Taylor is wearing the same clothing as the "We are never ever getting back together" sing cover, which suggests that this single is related to the first single and is continuous, perhaps singing about the same guy.
The 3rd single, "Begin Again" is very different to the 2 single covers above, as the phtograph has been taken in a completely different location/setting and has more of a calm vibe. The colour scheme is also different as the filter is warm-toned and mainly concentrates on creamy-white colour and simple black title.
This is the 4th single cover for album "RED", the title of the song "22" is written in big bold font in red, and Taylors name also in big bold font in white. Which makes it stand out from her bright red jeans. This single cover's photograph was again taken in a different location/setting and different clothing, but never forgetting her signature red-lipstick.
By the use of bold, and bright colours it helps the audience understand what kind of genre the songs will be. The bright colours will express "pop" and as the 4 single albums were taken in a location where its nature-free, it may give some impression of "country" like genre, however by the title of the songs, it may give a strong meaning of her feelings.
This is the home page of Taylor Swift's website, where you can watch her latest MV "Wildest Dreams" via VEVO, YouTube and many more information about Taylor's tour and herself. There are 7 links to visit on her website which are; "About", "News", "Tour & Events", "Media", "Music", "Taylor Connect" and "Store".
"About"
This is the "About" page where it tells you all of the details about Taylor and her personal experiences. How she grew up and just to help the new fans or anyone to understand and getting to know her a little better. It also shows her birthday right at the top in red because at Taylor's concerts, her fans will have the number "13" on their body/mainly hands, and this explains why, also it is Taylor's lucky number".
This is the "News" page where it shares Taylor's latest news, such as where she is touring, her MV premier, and any awards she has won recently. This gives something for the fan to read to see what Taylor has been up too recently. You can read some articles and interviews which Taylor participated in.
This is the "Tour & Events" page, which shows Taylor's past concerts and her upcoming concerts, there is also a link to where you can buy the tickets online and displays where in the world she will be performing.
This is the "Media" page, where you can watch all of Taylor's MV from her old ones to the latest one, also there are videos where she has being interviewed and any live performances for chat shows. You have the freedom of choice to watch her videos or look at any photographs and there are links to topics, one of the example of those is "Taylor's Photo Journal".
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