Monday, 14 September 2015

Artist Research - Lana Del Rey

Artist Research - Lana Del Rey

Lana Del Rey - Honeymoon

The 13th album Lana is releasing on the 18th of September is called "Honeymoon" which contains 14 songs.

The single in the album "Honeymoon" is "High by the beach" and the promotion single is "Terrance loves you". 


The two single covers has the same font for "LANA DEL REY" and the same font for the title of the single, also the 2 titles are quite bent. Also, the 2 covers use the same baby pink colour for "LANA DEL REY". However, the scenery is very different, as for "High by the beach" cover displays Lana on a yacht and the clothing she is wearing are pastel coloured and she seems relaxed. 


But in the "Terrance Loves You" cover, firstly the filter is in black and white, and the scenery is completely different as she is standing in the middle of a road and looks no where near the beach. The hair and costume is very different also, in the photo above, Lana has a fringe which makes her look younger and wearing something more simple, a plain white shirt. 

What I have realised with Lana Del Rey's album covers are that they all use the same props such as the cars. The cover below is an album released in 2014.
Another similarities the two covers has are the title of her name.



The singles in "Ultraviolence" are "Ultraviolence" and "West Coast". The cover for "West Coast" looks like this:

The colour scheme are different as the album is in black and white, however the "West Coast" single cover is in colour and has a yellow-green filter. However, they use the same type of font, and same position with the text. Another thing I noticed which are the same is the face expression Lana is showing. Even though the cover is in colour, the MV is in black and white.



Thus, in the "Brooklyn Baby" single cover, again, Lana is sitting in the same car, same clothing and same theme of black and white filters. The cover "Brooklyn Baby" and "Shades of cool" are both in white block capital for the title, and also they have used low key lighting, medium close up, and similar composition. By looking through all of the album and single covers, Lana Del Rey's style is very timeless, I feel that the "Ultraviolnece", "Brooklyn Baby" and "Shades of Cool" all look like a 70's Film Noir film. The atmosphere is very gloomy, it's dark, and becoming very retro. 


 This screen is what comes up first thing, as you can see to sell out the latest album, they are using the website to advertise and also changed their website links such as "Enter Site" in the same colour scheme as the "Honeymoon" album.


On the website, there are 7 links, which are "News", "Live", "Music", "Gallery", "YouTube", "Store", and "Sign in" for members. The words are in the same font as "LANA DEL REY" in block letters and also following the "Navy Blue" and "Red" colour scheme.


This is the "News" page. This page is where you can find latest news of Lana and discover her latest MV's and events. as well as when is the next album coming out, and any general information about Lana.


This is the "Live" page, this page has links to Lana's live performance and also Lana's instagram to keep up with her social media. 


This is the "Music" page, on this page you have links to the latest albums as well as the 4 professional albums like the "Born to Die". 


Again, this is just another example of how you can listen to Lana's albums.


When you click on one of the albums (just like I did), the list of songs in the album and the name shows up with a link to Spotify music so you can listen to the song for free right there.
This applies to every other album shown. 


This is the "Gallery" page, on the gallery page you can view photographs which photoshoots and magazines Lana had participated in.



You can click on the images to view which photograph to view, I chose "Ultraviolence" as I am familiar with the album, and there are photographs of Lana while making the MV.


This is the "Videos" page, where you can watch Lana's MV's via YouTube, VEVO. 


Finally, this is the "Store" page, and there are links to Lana's latest album and CD box sets and franchises for the fans.


On the "Newsletter" link,  it takes you to where you can receive Lana's news immediately via email.

To find the information above, I have used Google search and Wikipedia.




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